Collins Concise English Dictionary © HarperCollins Publishers::
yellow journalism n
  1. the type of journalism that relies on sensationalism and lurid exaggeration to attract readers
Etymology: 19th Century: perhaps shortened from the phrase Yellow Kid journalism, referring to the Yellow Kid, a cartoon (1895) in the New York World, a newspaper having a reputation for sensationalism
'yellow journalism' also found in these entries (note: many are not synonyms or translations):

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